Talent Bank Communications was established in 1985 to promote rural Nova Scotia businesses in local, regional and international markets. For twenty years, company president Eric Hustvedt, vice-president Phyllis Price and other associates as required, have been involved in market studies; analysis of small business marketing/communications programs; and the delivery of marketing/communications services.
Clients have been as diverse as Annapolis Ventures business development centre, LaHave Bakery and the performing artists Razzmatazz for Kids. From 1993 through 2009, the company focused largely on the Nova Scotia boatbuilding sector, including marketing management services to custom yacht builder Covey Island Boatworks and a wide range of communications services to the Nova Scotia Boatbuilders Association.
Since its founding, TBC has delivered training programs and workshops on marketing and communications and assisted with writing projects.
The company reduced its level of activity with the election of Eric Hustvedt as a municipal official in 2008. However, the company has continued to offer services to a limited number of clients. Recently (2017) Phyllis Price undertook a project with the Nova Scotia Health Authority to build the capacity of staff in framing effective advocacy messaging. Meanwhile Eric Hustvedt expanded his role of editor on a book project to become the book's publisher. Zen Slaps of a Cancer Warrior by Jim Hockings, launched in September 2017, is the first of several titles under under the Talent Bank imprint.
President Eric Hustvedt, B.A., Luther College, Iowa (1969) draws on his background in journalism, research and marketing to help clients set and meet their communications goals.
Vice-President Phyllis Price, B.A., Queens (1973) has special expertise in community development, advocacy process, policy research and analysis, and creation of clear communication tools. She has built on her experience in co-ordinating health promotion organizations to assess and improve the management of businesses and other organizations, such as Lunenburg Board of Trade and Nova Scotia Boatbuilders Association. Meanwhile Ms. Price continues to provide her proof-reading and editing skills to a variety of writing projects.